Dolce Vita Limoncello

Dolce Vita Limoncello is a fictional Italian liqueur brand I created, featuring three different flavors—Limecello, Citruscello, and Limoncello. 'Dolce Vita,' which translates to 'sweet life' in English, includes unique bottle designs, merchandise, and promotional advertisements to establish the brand. The bright colors are inspired by those found in Italian packaging and design. This project was influenced by my time abroad in Italy, where I photographed various Italian designs and landscapes that became a key source of inspiration.

Dolce Vita Logo Design

The three logos I designed reminiscent of Italian tiles. Each colorway represents the flavor of the liqueur.