Spiked Sparkling Hard Seltzer

Spiked Seltzer is a fictional hard seltzer brand I created, featuring four unique flavors: lime, tangerine, pineapple, and raspberry. For this brand, I targeted a young, fresh, and exciting audience. I explored the use of color, pattern, and line illustration in the package design. The vibrant colors help my brand stand out against competing seltzer brands.

Photographs of the Cans

I professionally photographed the cans and box to showcase my design.

For the raspberry can, I used raspberries and sparkling water to evoke a refreshing and bright feel.

For the pineapple can, I used sparkling water in a glass to highlight the product.

For the lime can, I used sparkling water in a glass as to emphasize its refreshing appeal.

For the tangerine can, I used a tangerine and sparkling water in a glass to enhance the fresh, citrusy feel.

Sleeve Designs For the Cans

The four unique designs for the cans.

lime layout

raspberry layout

pineapple layout

tangerine layout

Line Illustrations

Line illustrations I created for the cans.

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